VISITING DESIGNERS | Spring 2023
*ADDY Fort Worth Gold Award
*Creative Quarterly 73 Runner-Up Award
Revivin was born to be the go to snack for high school and college students that need to revive their day. The goal of the project was to create a packaging that would stand out on the shelves, I decided to utilize a vertical construction because all ready to eat gels are packaged horizontally. This allowed me to have immediate presence on the shelves. In order to have more surface area for the front panel, I shifted the base utilizing the corner of the panels as the center. This solution enhanced the visual impact of the window with the shape of a bolt, and gave more space opportunity for the distribution of information. The skewed handle follows the energy and direction of the bolt and it is parallel to the new packaging’s direction. The patterns are geometric, bold in color, vivid, and minimal to create a more modern and unique branding. The front of the packaging was kept minimal with the use of white to achieve balance between natural ingredients and energy. The back of the box has an explosion of color and transmits the energy quality.
