VISITING DESIGNERS | Spring 2023
The goal for this assignment was to introduce a fictional product from the brand Tabasco while maintaining consistency with their current branding and vision.
Packaging Design
Tabasco Duo Marinades is designed to encourage the purchase of both marinades as a set rather than individually. I took advantage of the contrast of color because each marinade is based on two of their iconic products: Red Pepper Sauce and the Chipotle Pepper Sauce. The label shape and rough, fire-like texture imitates the idea of a fire oven to hint to the hot quality of the product. All the illustrations were made in photoshop and use a cartoonish style with black strokes to maintain consistency with Tabasco's current re-designed brand identity as well as adding more personality.
Print Advertisement
The printed Ads convey the energy and spice of the brand Tabasco through the use of a pattern that creates flow, and a strong focal point. I maintained the vibes, energy, and style of the new Tabasco re-branding by using cartoon-like illustrations and dynamic textures. I used the word "legacy" to connect Tabascos past to the present and what is to come: the new marinades. My concept uses the iconic diamond in the meat to imply that the tabasco flavor is now inside the meat and will amplify the flavor.
Out of Home Billboards
Social Media Post
