PACKAGING DESIGN | Fall 2023
Charmies Coffee Cookies were developed for Garcia's Factory, a fictional family-owned business that specializes in bringing the rich taste of coffee to a variety of treats, exemplified by Charmies. This enterprise proudly utilizes its own California-grown coffee, which has experienced remarkable growth in San Diego. The packaging adopts a bold approach to branding and illustrations, emphasizing the unique combination of nautical themes and coffee, mirroring the diversity of their cookie flavors. The illustrated storytelling is engaging, distinctive, and resonates with coastal culture. The aesthetic is vintage, hand-drawn, and colorful, evoking reliability, curiosity, and a sense of legacy associated with this family-owned company. Inside the packaging, customers will discover a treasure map to surprise and delight them. Furthermore, each product will feature a promo code or awards to foster customer loyalty and growth.
I did all the illustrations, branding, and photography.
